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Your website is like your dream home, a part of your identity and your belonging. When you are planning to build a website you should take consideration of a few facts that may help you in the long run.
1) The layout or the blueprint
Like building any home the base or the blueprint plan is important. Investing good amount of time in researching the current market, competitors and finding out our solution to fit the gap is essential.
Before starting any web site we must know which elements we are keeping, how they are going to help our users and how innovative and effective they are. The site is designed for users, not for us. To ensure a smooth and effortless experience, our priority is to organize content, images, and videos based on their importance. It’s always best practice to use negative space between design elements that allows the user to engage more and serves as a visual pause for the brain to process all the information it receives.
2) Go wise and be playful with your words
Go wise and be playful with your words for a better storytelling.
We’re all human, so when writing content, let’s keep it concise, engaging, and to the point. Infuse your storytelling with humor and emotion. Craft your content as if you’re speaking to someone you know, incorporating technical terms to showcase expertise while also adding emotional elements that connect with the reader. The goal is to build trust and confidence in your brand.
Use of colors
Using colors that align with your subject matter and psychological principles can significantly enhance your website’s impact. A balanced combination of 2-3 colors—such as a primary color, a secondary color, and an accent color—usually works best. Too few colors can seem dull, while more than 3-4 can be overwhelming. Achieving balance is key.
In today’s digital landscape, where social media is prevalent, having a slightly varied color scheme allows for brand consistency while providing flexibility. This helps in maintaining user engagement across different platforms.
Typography
Typography also plays a crucial role in visual communication. It’s not just about selecting attractive fonts but about how you use them. Effective typography creates harmony and emphasizes different text elements like headings, subheadings, and important content. Bold text captures attention, gradient text stands out, and adequate spacing between lines and paragraphs shows consideration for the reader’s experience.
Use of those small little animations
Small animations can add a dynamic touch to your content, breaking up monotony and enhancing user engagement. However, use animations sparingly and purposefully to avoid unnecessary distractions.
Use of graphics
When it comes to images, clarity and contrast are vital. Customized, detailed graphics tailored to your content are more effective than generic ones. Combining images with text overlays, patterns, shapes, or icons can help convey additional meaning when needed.
Use of videos
Videos, such as introductory clips, demo footage, or personal messages from founders, can make your website more engaging and trustworthy. They add a personal touch and can effectively communicate your story or provide testimonials. Ensure that videos are short, concise, mobile-friendly, and quick to load.
Site speed is crucial for user experience. To improve loading times, use lightweight images and videos and choose appropriate formats. Avoid overloading your site with excessive content just for SEO purposes. Minimize JavaScript and CSS files, use a good hosting plan, and optimize your server settings to enhance site performance.
