The Client
To create a logo that depicts maze/labyrinth. Our client needed it for an event that their group was organizing.
Challenges
It needed to have an opening in the core so that people could engage in a playful way. So, he wanted the guest to look at that and find a way out in the center.
Our Approach
As it was a maze we tried different variations and must say our client is a choosy one. Finally found the right one. We kept the typo simple to keep the main focus on the maze.
Color Guide
Typography
Aa
Avenir Next
Condensed
Ultra Light
How it took the right fit
Initially, we tried very simple maze structures. Our client liked it but thought of making it bit more complex. He wanted visitors must find it challenging to solve. Finally, we both finalized the final concept
Project final output
A successful abstract logo project for an event was done.
Start to End Process
1
Research and Planning
2
Rough Sketch
3
Designing
4
Fixation
5
Approval
6
Happy Client:)
Start to End Process
1
Research and Planning
2
Design
3
Development
4
Content
5
Testing
6
Deployment
Deliverables
Source Files
Illustrator File
TIFF, PNG, JPEG, PDF
Colored version
Black & White Version
Client Speak
Keith J.
Playful and engaging logo as i wanted the outcome to be