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The Client

Culture Theory

What we have done

Visualization
Illustration

Tools Used

Adobe Illustrator
Culture Theory Logo Design

The Client

To create a logo that depicts maze/labyrinth. Our client needed it for an event that their group was organizing.

Challenges

It needed to have an opening in the core so that people could engage in a playful way. So, he wanted the guest to look at that and find a way out in the center. 

Our Approach

As it was a maze we tried different variations and must say our client is a choosy one. Finally found the right one. We kept the typo simple to keep the main focus on the maze.

Designing Process Of Culture Theory Logo

Color Guide

Culture Theory Logo Color Code

Typography

Aa

Avenir Next
Condensed

Ultra Light

How it took the right fit

Initially, we tried very simple maze structures. Our client liked it but thought of making it bit more complex. He wanted visitors must find it challenging to solve. Finally, we both finalized the final concept

Creation Of Interesting Maze Structure Logo

Project final output

A successful abstract logo project for an event was done.

Final Version Of Maze Style Logo Design For Cultural Event

Start to End Process

1

Research and Planning

2

Rough Sketch

3

Designing

4

Fixation

5

Approval

6

Happy Client:)

Start to End Process

1

Research and Planning

2

Design

3

Development

4

Content

5

Testing

6

Deployment

Deliverables

Source Files
Illustrator File
TIFF, PNG, JPEG, PDF

Colored version
Black & White Version

Client Speak

Keith J.

Playful and engaging logo as i wanted the outcome to be

    Let’s Create awesome work together

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